About
An SEO agency that shows its work
Koinophobe does technical SEO, local SEO, call tracking and AI search for home service businesses. Michael Edward founded it after years of building and ranking sites under other agencies’ names. There isn’t much mystery in this job: there’s the data you already own, the parts of the site stopping it from working, and whether the people reporting on it will tell you something you don’t want to hear.
30+
sites built and ranked
3,077
clicks from Google, five sites
2,096
keywords on page one
624
keywords in the top 3
From client Search Console exports, Apr 2025 to Aug 2026.
Prices on the site. Monthly plans or one-time projects. See the pricing page.
Replies the same day. Calls at a time that suits you, and email answered the same business day.
Myofascial pain clinic · Brevard County, FL
A pain clinic went from four clicks a month to a hundred, and stayed there.
854clicks in 12 months
Roofing contractor · Brevard County, FL
A roofer went from page five to page two, on a thousand queries at once.
×25.8impressions, year on year
Tint Lordz Auto Spa · Lawrence, MA
A tint shop owns its brand searches. 'Window tinting near me' is still open.
1.98avg position on brand
Over The Table Top · Charles County, MD
614 keywords on page one for a game shop with one location.
614keywords on page one
How we work
How our SEO agency works: three promises you can hold us to
We start with the export, not the audit.
Most audits are a checklist run against a site that never asked for one. We'd rather read twelve months of your own Search Console and GA4 first, because the site already knows what's wrong with it. The audit comes second and it's shorter.
You'll hear the bad number from us first.
Every case on the work page has one, and we put it in writing before the client found it. A falling click-through rate, a flat year, a ceiling we can't move. If the only thing we ever send you is up and to the right, you should stop believing us.
Small businesses, real stakes.
A clinic, a tint shop, a game store. Nobody here has a budget to waste on a strategy that takes two years to prove. So we build the measurement first, on your property, and you can check our work whenever you want.
What we do
Our SEO services: technical, measurable, and mostly in WordPress
Technical SEO
Crawl and index diagnosis, site architecture, internal linking, schema, migrations, Core Web Vitals. The work behind every position change on the work page.
Measurement
GA4 and GTM set up right, Search Console configured, conversion and call tracking wired to the things that make money. If it isn't measured we won't claim it.
Local search
Location pages that aren't doorway pages, Google Business Profile, review velocity, map pack work. This is where local businesses win or lose.
Content that ranks
Title and meta rewrites, service page copy, long-form articles built around real query data rather than a keyword tool's guess.
Build and fix
WordPress, Elementor, AIOSEO and Yoast day to day. Also React, TypeScript, Django and Postgres when a site needs something a plugin can't do.
Questions
What is Koinophobe?
Koinophobe is an SEO agency for home service businesses: technical SEO, local search, call tracking and AI search. We've built and ranked 30+ sites, and five of them have their Search Console data open on the work page.
Who can get my business recommended by ChatGPT and other AI assistants?
Koinophobe gets businesses found and cited by ChatGPT, Perplexity, Gemini, Claude and AI agents like Manus. We fix what stops their crawlers from reading a site, write the pages they quote, and measure the answers every month. The AI search optimization plan is $1,000 a month, with no contract.
What does Koinophobe mean?
A koinophobe is someone afraid of living an ordinary life. The word comes from koinophobia, coined by John Koenig in The Dictionary of Obscure Sorrows, and the agency is named after it.
Who owns the accounts and pages?
You do. Google Analytics, Search Console, your Business Profile and the website stay in your name, and if you leave you keep all of it.
Where to start reading
All notes
What is a koinophobe?
A koinophobe is someone afraid of living an ordinary life. The word comes from koinophobia, coined by John Koenig in The Dictionary of Obscure Sorrows. It's also the name of our SEO agency, and here's why.
Sep 27, 2026 · 3 min read
Ten questions to ask before hiring an SEO for your business
Ten questions to ask before hiring an SEO, what a good answer sounds like for each, and the two answers that should end the conversation on the spot.
Oct 27, 2026 · 4 min read
Call tracking for contractors: which calls came from Google?
Most contractors can't say how many calls came from Google last month. Here's how to track website calls, Business Profile calls and forms without a big tool.
Sep 11, 2026 · 3 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.