Notes
SEO notes for home service businesses
What we'd tell you on the call anyway: how to get found on Google and in AI answers, how to count the leads it sends, and what's worth paying for. Written for owners, with real numbers where we have them.
Latest SEO notes
Solar company SEO in 2026: rewriting the pages the tax credit used to sell
For years, solar websites were built around the 30% federal tax credit for homeowners. That credit ended for systems placed in service after December 31, 2025, and plenty of sites still advertise it. What to fix first, the pages homeowners search for now, and how to compete with the lead sellers.
Oct 31, 2026 · 3 min read
Merrimack Valley SEO for contractors around Lawrence, MA
Merrimack Valley SEO for contractors in Lawrence, Methuen, Andover, Haverhill and Lowell: town pages, Business Profile service areas and a free estimate page.
Oct 30, 2026 · 3 min read
Charles County, MD SEO for small businesses in Waldorf, La Plata and nearby
Charles County MD SEO for small businesses in Waldorf, St. Charles, La Plata and Indian Head, using a local game shop's real Search Console numbers.
Oct 29, 2026 · 3 min read
How to do an SEO audit yourself: a one-afternoon checklist
You can find most of what's holding a small business site back in one afternoon with free tools. The checklist we'd give a business owner: indexing, technical basics, your pages, your Business Profile, tracking and AI crawler access, with what good looks like for each.
Oct 29, 2026 · 3 min read
Business not showing up on Google when searched by name? How to fix it
Business not showing up on Google when searched by name? The common causes, the name signals to fix, and what we changed when it happened to our own brand.
Oct 28, 2026 · 3 min read
Ten questions to ask before hiring an SEO for your business
Ten questions to ask before hiring an SEO, what a good answer sounds like for each, and the two answers that should end the conversation on the spot.
Oct 27, 2026 · 4 min read
A seasonal marketing calendar for home services: publish before the rush
A seasonal marketing calendar for home services: what roofers, HVAC, lawn and pool companies should publish each month so pages rank before the busy season.
Oct 25, 2026 · 4 min read
Why did my website traffic drop? A 30-minute diagnosis
Before you panic or pay anyone, spend 30 minutes finding out what kind of drop it is. The order we check things in: broken tracking, seasonality, which pages fell, indexing, recent site changes, Google updates and AI Overviews, mostly using Google's own debugging steps.
Oct 25, 2026 · 3 min read
Moving company SEO: local moves, long-distance routes and the trust problem
Moving is a trade where customers expect to be scammed, so trust does as much work as rankings. How we'd set up a mover's site: local town pages, long-distance routes that aren't doorway pages, the federal ad rule most sites miss, estimate pages and timing for the summer rush.
Oct 24, 2026 · 3 min read
Concrete driveway SEO for paving contractors
Concrete driveway SEO for paving contractors: a page per job, honest cost factors, job photos, town pages, schema, and tracking every quote request.
Oct 23, 2026 · 4 min read
How to submit a sitemap to Google Search Console and Bing
A ten-minute job that most small business sites skip. Where to find your sitemap on the common platforms, how to submit it to Google Search Console and Bing Webmaster Tools, what the statuses mean, and how to fix a sitemap Google couldn't fetch.
Oct 22, 2026 · 3 min read
Pest control SEO: rank for the pest, sell the plan
Pest control SEO built around how people search: a page per pest, a recurring plans page, seasonal timing, town pages, reviews within the rules and tracking.
Oct 21, 2026 · 4 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
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What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.