SEO for roofing companies

Roofing SEO for contractors tired of paying for shared leads

A lead from a lead site gets sold to three other contractors. A homeowner who finds you on Google calls you. We’ve done the SEO on 3 roofing sites in Brevard County, Florida. One of them is below with its Search Console open.

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Two roofers in safety harnesses working on an asphalt shingle roof

roofing melbourne fl

77 → 12.9

Average position, year on year

What we do for roofers

Roofing SEO: the six things we fix on every roofing site

A page for every town you work in

One page trying to cover the whole county ranks for none of it. A real page per town, with the jobs you've done there, ranks for each one.

Storm and insurance pages

After a storm, homeowners search questions before they search contractors. Does insurance cover this? Repair or replace? The roofer who answers gets the call.

The map pack

Google Business Profile categories, service areas, photos and review replies. For "roofer near me", the map is most of the page.

Call and form tracking

So you know which calls came from Google and which job they turned into, instead of guessing at the end of the month.

Service and FAQ schema

Structured data that tells Google what you do, where, and what homeowners ask before they hire.

A fast site on a phone

Most roof searches happen on a phone, often standing in the yard looking at the damage. The page has to load on one bar.

The Growth plan at $1,500 a month covers two new town or service pages a month plus the profile work. If your site needs fixing first, the Setup Sprint is a one-time $1,800.

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100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.

One roofer, one year

Roofing SEO results in Search Console

Roofing contractorBrevard County, FL

A roofer went from page five to page two, on a thousand queries at once.

Oct 2025 to Aug 2026 vs the eleven months before · white-label, contractor unnamed

Impressions139,639×25.8

Clicks266×7.8

Avg position14.9from 47.9

CTR0.19%from 0.63%

893 of the 1,099 searches this site now appears for did not return it at all a year ago. It wasn't ranking badly for them. It wasn't in the index for them.

The work was unglamorous: title and meta rewrites across the whole site, service pages built per town instead of one page trying to cover the county, FAQ and service schema, and a set of long-form articles aimed at the questions Florida homeowners type after a storm. Then we waited, because that's the part nobody sells.

The geographic terms are where it shows. roofing melbourne fl went from position 77 to 12.9. roof replacement melbourne fl from 70 to 15. Those are the searches that turn into a truck in a driveway.

Average position · lower is betterThen → now

A year agoNow

Source: Search Console, Oct 1, 2025 to Aug 28, 2026 compared with Apr 28 to Sep 30, 2025. The axis is inverted because in search, falling is winning.

What’s next

The hard part is done. This site now shows up 26 times more often than it did, which is the part that takes a year. Turning those impressions into clicks is a snippet problem, not a ranking problem, and it is already moving: last quarter's CTR is 0.24% against 0.17% the quarter before. Same site, same rankings, better titles.

Questions

Roofing SEO questions

How long does roofing SEO take to work?

Plan on a few months before judging it. On the roofing site on this page, average position went from 47.9 to 14.9, comparing October 2025 to August 2026 with the eleven months before.

Does a roofing company need a page for every town?

A page for each town you want work in, with real jobs from that town on it, does better than one county page. Near-copies with only the town name swapped can be treated as doorway pages by Google.

How much does roofing SEO cost?

The Growth plan is $1,500 a month and covers two new town or service pages a month plus Business Profile work. If the site needs fixing first, the Setup Sprint is a one-time $1,800. The first payment on either is covered by a 100% money-back guarantee for 30 days.

Should a roofer run Local Services Ads or do SEO?

They do different jobs. Local Services Ads charge per lead and stop when the budget does; SEO builds pages and rankings you keep. If you run both, track calls from each so you can compare.

Do you work with roofers who also do remodeling?

Yes. Remodeling gets its own service and project pages, because homeowners search for it differently and research it for longer. The home remodeling SEO page covers how that work is set up.

Roofing SEO notes

All roofing notes

Aerial view of suburban rooftops along winding streets in a residential neighborhood

Roofing

How to build service area pages for a roofing company

One page per town works for roofers, if each page is real. What to put on a roofing service area page, how many to build, and where Google draws the line.

Sep 9, 2026 · 3 min read

A damaged asphalt shingle roof with several shingles missing and the underlayer exposed

Roofing

The storm damage pages every roofing website needs

After a storm, homeowners search questions before they search roofers. The storm damage pages to build now, so they rank before next hurricane season.

Sep 22, 2026 · 3 min read

Roofing

Google Business Profile setup for roofing companies

How to set up a Google Business Profile for a roofing company: category, service areas, address rules, phone tracking and photos, so the map sends you calls.

Sep 5, 2026 · 3 min read

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Book a free SEO call. We’ll tell you what we’d fix first.

Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.

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Free, 20 minutes · same-day replies

100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.

What happens on the call

We look at your site and your Google Business Profile before we talk.
You get the two or three things we'd fix first, and what they'd cost.
If nothing is worth paying for, we'll tell you that on the call.

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