Notes
Call tracking and analytics
Counting calls and forms in GA4, Tag Manager and Search Console, and reports worth reading.
Call tracking and analytics: all notes
What a monthly SEO report should include for a contractor
What a monthly SEO report should include for a contractor: calls, forms, Search Console clicks against last year, work done, next steps, and what to ignore.
Oct 9, 2026 · 3 min read
GA4 reports for contractors: five questions and where to find each answer
The GA4 reports a small business or contractor needs: five plain questions, the report that answers each one, and how to mark calls and forms as key events.
Oct 6, 2026 · 4 min read
Google Search Console for contractors: setup and the reports worth reading
Google Search Console for contractors: how to set it up, the five reports worth checking, and what steady growth looks like, using a clinic's monthly clicks.
Oct 1, 2026 · 4 min read
Call tracking for contractors: which calls came from Google?
Most contractors can't say how many calls came from Google last month. Here's how to track website calls, Business Profile calls and forms without a big tool.
Sep 11, 2026 · 3 min read
Contact form not working? An email setting and a speed plugin broke two client forms
Contact form not working on your WordPress site? Two causes we found on client sites, how each was fixed, and the monthly test that catches the next one.
Aug 15, 2026 · 3 min read
How to track phone clicks with Google Tag Manager and GA4
How to track phone clicks with Google Tag Manager and GA4, step by step, from the tel: link to the key event, plus which calls it will never see.
Aug 8, 2026 · 4 min read
Rankings without tracking are a vanity metric
A page-one ranking feels great. But if you cannot tie it to a call or a form, you are guessing. Here is how we close that gap.
Jun 1, 2026 · 3 min read
The three conversion events every local business should track
You do not need a complicated analytics setup. You need three events wired up correctly. These are the ones that count.
May 15, 2026 · 3 min read
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