Notes
Technical SEO for business websites
Indexing statuses, sitemaps, canonicals, speed, migrations and what breaks when a site moves.
Technical SEO for business websites: all notes
How to do an SEO audit yourself: a one-afternoon checklist
You can find most of what's holding a small business site back in one afternoon with free tools. The checklist we'd give a business owner: indexing, technical basics, your pages, your Business Profile, tracking and AI crawler access, with what good looks like for each.
Oct 29, 2026 · 3 min read
Why did my website traffic drop? A 30-minute diagnosis
Before you panic or pay anyone, spend 30 minutes finding out what kind of drop it is. The order we check things in: broken tracking, seasonality, which pages fell, indexing, recent site changes, Google updates and AI Overviews, mostly using Google's own debugging steps.
Oct 25, 2026 · 3 min read
How to submit a sitemap to Google Search Console and Bing
A ten-minute job that most small business sites skip. Where to find your sitemap on the common platforms, how to submit it to Google Search Console and Bing Webmaster Tools, what the statuses mean, and how to fix a sitemap Google couldn't fetch.
Oct 22, 2026 · 3 min read
Duplicate, Google chose different canonical than user: what to do
You told Google which URL to index and it picked a different one. How to see Google's choice, the reasons it overrides a canonical tag, when Google is right, and how to line up redirects, canonicals, sitemaps and internal links so it agrees with you.
Oct 19, 2026 · 3 min read
Discovered, currently not indexed: why Google hasn't crawled your pages yet
Google found these URLs and put off crawling them. What the status means in Google's words, why new and template-heavy sites see so much of it, and the order we'd fix things in: server speed, wasted URLs, internal links, then requests.
Oct 15, 2026 · 3 min read
Crawled, currently not indexed: what it means and how to fix it
Google visited these pages and decided not to keep them. How to sort the URLs in this Search Console status into the ones that matter and the ones that don't, the usual reasons, and what to change before asking Google to look again.
Oct 12, 2026 · 4 min read
What is technical SEO? A plain-English guide for business owners
Technical SEO is the part of SEO that decides whether Google can find, read and index your pages at all. What it covers, in plain English, the checks you can run yourself in an afternoon, and when it's worth paying someone.
Oct 10, 2026 · 3 min read
Core Web Vitals for contractor websites: what they measure and what to fix
Core Web Vitals for contractor websites in plain terms: the three metrics, Google's good thresholds, where to check them, and what usually slows sites down.
Oct 2, 2026 · 3 min read
Why your contractor website isn't showing up on Google
Search your company and your site isn't there? Work through these checks in order, from the WordPress setting that hides you to pages Google never indexed.
Sep 14, 2026 · 3 min read
Ranking but no clicks? Fix the title tag, then the page
Ranking but no clicks? 307 search terms in Google's top ten got zero clicks across three sites. How to find yours in Search Console and fix title and page.
Sep 3, 2026 · 3 min read
How to optimize images for website speed on a contractor site
How to optimize images for website speed on a contractor site: resize, convert to WebP, compress, name and size them properly, and lazy load the right ones.
Aug 29, 2026 · 4 min read
How to do a website redesign without losing SEO rankings
A website redesign without losing SEO comes down to redirects, keeping the pages that rank, and watching Search Console after launch. Here is our checklist.
Aug 19, 2026 · 4 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.