Notes
Strategy, costs and case studies
What SEO costs, how long it takes, who to hire, and what happened on real sites.
Strategy, costs and case studies: all notes
Ten questions to ask before hiring an SEO for your business
Ten questions to ask before hiring an SEO, what a good answer sounds like for each, and the two answers that should end the conversation on the spot.
Oct 27, 2026 · 4 min read
What a free estimate page needs before anyone fills it out
A free estimate page is where a search turns into a lead, and most of them leak. Here's what we put on every one now, from builds for clients in Lawrence, MA and around the US.
Oct 7, 2026 · 2 min read
A Lawrence, MA tint shop owns its name. 'Window tinting near me' is next.
Tint Lordz Auto Spa ranks at position 2 or better for every version of its own name. The generic search sits at 19. Here's the data, and the plan any tint shop in the Merrimack Valley can copy.
Oct 3, 2026 · 2 min read
614 keywords on page one for a game shop in Charles County, MD
Over The Table Top is one independent board game and card shop in Charles County, Maryland. Here's what 17 months of Search Console data says worked, what didn't, and what we'd do next.
Sep 30, 2026 · 2 min read
What is a koinophobe?
A koinophobe is someone afraid of living an ordinary life. The word comes from koinophobia, coined by John Koenig in The Dictionary of Obscure Sorrows. It's also the name of our SEO agency, and here's why.
Sep 27, 2026 · 3 min read
Shared leads vs SEO: what a contractor gets from each
Shared leads vs SEO for contractors: how lead services split one homeowner among several bidders, what your own site brings, and how to compare the two.
Aug 22, 2026 · 4 min read
How a clinic went from 158 to 501 clicks in six months
A short walk through a real result: what was broken, what we changed, and how the numbers moved.
Apr 20, 2026 · 3 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.