Notes
AI search for home services
How ChatGPT, Claude, Perplexity and AI Overviews pick their sources, measured, and what a home service business can do to get named.
AI search for home services: all notes
How to hire an AI SEO agency: 12 questions to ask, and the answers to want
AI SEO and GEO agencies appeared overnight. Twelve questions that separate the ones who measure from the ones who sell the trend, with the answers you should want and the red flags to walk away from.
Oct 9, 2026 · 3 min read
How to rank in ChatGPT: what we measured, and what we'd do for your business
There is no ranking in ChatGPT the way there is on Google. There is a pool of pages it can cite and a habit of naming the companies Google already trusts. How to get into both, from our own measurements.
Oct 8, 2026 · 4 min read
How to track AI search visibility without fooling yourself
Asked the same question three times, ChatGPT kept 4.5% of its cited pages. One screenshot tells you almost nothing. A tracking setup an owner can run in a spreadsheet, using the method from our citation study.
Oct 7, 2026 · 4 min read
Can ChatGPT read your site? How to check AI crawler access
Before ChatGPT, Claude or Perplexity can cite a page, a crawler has to fetch it. Which AI crawlers matter, the three ways business sites block them by accident, and what we'd put in robots.txt.
Oct 5, 2026 · 5 min read
How to get your business recommended by ChatGPT
When a customer asks ChatGPT for a dentist, a roofer or a bakery near them, which businesses get named, and why? A practical checklist for owners, built on what we've measured and what OpenAI and Google say.
Oct 4, 2026 · 4 min read
How much does AI SEO cost? What drives the price, and what ours includes
AI SEO and GEO quotes run from a few hundred dollars to tens of thousands a month. What actually drives the price, what you should get at each level, and the full breakdown of what our $1,000 a month covers.
Oct 3, 2026 · 3 min read
Is SEO dead because of AI? What our data says
AI assistants mostly name companies that already rank on Google, they need crawlable pages to cite, and Google still sends the clicks. What changed, what didn't, and where a business owner should put the money.
Oct 2, 2026 · 3 min read
AI Overviews and your traffic drop: how to tell, and what to do
Impressions up, clicks down, rankings fine? That's often an AI Overview answering the question on the results page. How to confirm it in Search Console, which pages are exposed, and how to shift effort to searches that still send customers.
Sep 29, 2026 · 3 min read
Bing's AI Performance report: how to see when Copilot cites your site
Bing Webmaster Tools now shows how often Microsoft Copilot cites your pages, which pages, and the searches behind them. It's the first first-party AI citation data any platform has given site owners. How to set it up and read it.
Sep 28, 2026 · 3 min read
How to track ChatGPT traffic in GA4 (and Perplexity, Claude and Copilot)
ChatGPT tags its links with utm_source=chatgpt.com, and other assistants show up as referrers. A ten-minute GA4 setup that separates AI assistant visits from everything else, with the regex we use.
Sep 26, 2026 · 3 min read
Brand mentions and AI search: how assistants decide which companies to name
AI assistants named the same companies Google ranks far more often than they cited the same pages. That makes being recognized across the web a bigger part of AI visibility than any single page. How to build it.
Sep 25, 2026 · 3 min read
Reddit and AI search: why forums get cited, and what a business should do about it
Google's AI Overviews cited forums and social sites four times as often as ChatGPT did in our study. What that means for how your business gets talked about, and the ways to show up that won't get you banned.
Sep 24, 2026 · 3 min read
How to write content that AI assistants cite
The pages ChatGPT, Claude, Perplexity and AI Overviews cited in our study had a shape: article-like, direct, specific and longer than what ranked. A page template any business can use, built from those measurements.
Sep 23, 2026 · 3 min read
Schema markup for AI search: what our data shows and what Google says
Does structured data help you get cited by ChatGPT or AI Overviews? Having schema at all made no measurable difference in our study. One type did line up with citations. Which schema we'd add, and why.
Sep 22, 2026 · 3 min read
Does llms.txt help SEO or AI search? What the evidence says
llms.txt is a proposed file that lists your important pages for AI models. Google has said no AI system currently uses it. When it's worth adding anyway, and what to do instead if you want to be cited.
Sep 21, 2026 · 3 min read
Perplexity SEO: how to get your site cited by Perplexity
Perplexity shows its sources more prominently than any other assistant, and it cites fewer of them per answer. What we measured about how it picks sources, and the steps that make your pages eligible.
Sep 20, 2026 · 3 min read
Google AI Mode SEO: how query fan-out changes which pages get found
AI Mode answers one question by running many searches you never see. That changes which of your pages can win. What Google has said about it, and how we'd structure a site for it.
Sep 19, 2026 · 3 min read
How to appear in Google AI Overviews: what Google says and what we measured
Google says there are no special requirements to appear in AI Overviews. Our data says the sources it picks are rarely the pages ranking underneath it. Both are true, and here's what that means for your site.
Sep 18, 2026 · 4 min read
GEO vs SEO vs AEO: what's different, and what a business owner should pay for
SEO, AEO, GEO, LLM SEO, AI SEO: five names, one customer asking a question. Where they overlap, where they differ, and how to tell whether you're buying something new or something renamed.
Sep 17, 2026 · 3 min read
Generative engine optimization (GEO): what it is and what holds up
GEO is the name for getting your business into answers from ChatGPT, Claude, Perplexity and Google's AI Overviews. What the term means, which GEO advice our own measurements support, and which they don't.
Sep 16, 2026 · 3 min read
AI search for local businesses: what our citation study suggests
AI search for local businesses: what our study of ChatGPT, AI Overviews and other assistants found, its limits, and the plain steps worth taking for your site.
Sep 15, 2026 · 4 min read
What separates an AI cited page from a page that merely ranked
Very often, we have been told of a plethora of actions that, if performed should get your pages seen by AI assistants, we ran some measurements to find out what actually moves the needle.
Sep 12, 2026 · 22 min read
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