Work
Most of my work is white-label or under NDA, so it is shown by industry. The numbers are real.
Roofing (local service)01
Reached top-3 local and AI-search visibility for priority keywords (confirmed in Semrush).
- The problem
- Low local visibility and a site that did not turn searchers into calls.
- What I did
- Built location pages, fixed technical SEO, and set up conversion tracking.
Multi-client agency portfolio02
Drove ~787K search impressions and ~2,350 organic clicks across the portfolio in 12 months.
- The problem
- An agency needed reliable technical execution across many client sites.
- What I did
- Managed 20+ WordPress sites: audits, migrations, GA4/GTM tracking and ongoing care.
Wellness clinic (local)03
Tripled organic clicks (158 → 501) and nearly 4x'd impressions (2.2K → 8.7K) in 6 months.
- The problem
- A local therapy practice had thin organic visibility and few enquiries from search.
- What I did
- Content, on-page SEO and clean technical foundations, tracked in Search Console.
Performance & Core Web Vitals04
Lifted mobile PageSpeed from sub-40 into the 70s.
- The problem
- Client sites loaded slowly on mobile, hurting rankings and conversions.
- What I did
- Optimised images, scripts and delivery; tuned Core Web Vitals.
Selected builds
Fifteen of the live sites in my portfolio, across roofing, real estate, wellness, home services and more.
