Four clicks a month to a hundred, and it stayed there.
Aug 2025 to Aug 2026 · white-label, clinic unnamed
The first full month of data on this property was four clicks. It now runs between 83 and 104 a month, and it has held that band for most of a year.
This is what a small local practice should look like when the fundamentals are right. The intent is close-range and the therapist's name is a query in its own right: carolyn hough sits at position 2.4 with a 19.5% click-through rate. The category terms came next. fascia release near me converts at 25.2%. myofascial release melbourne fl sits at 1.8.
415 separate "near me" variations now show this clinic. They're worth 179 clicks between them. That's the shape of local search: no single keyword carries you, a few hundred small ones do.
Phones are carrying this: 678 of the 854 clicks at 11.3% CTR. Desktop is still sitting at 2%, which means there is a second clinic's worth of traffic in this account that nobody has gone and taken yet. That's the next six months, and it's the easy kind of work because the rankings are already there.