Notes
SEO by trade
Plumbing, HVAC, cleaning, moving, auto repair, solar and more, trade by trade.
SEO by trade: all notes
Solar company SEO in 2026: rewriting the pages the tax credit used to sell
For years, solar websites were built around the 30% federal tax credit for homeowners. That credit ended for systems placed in service after December 31, 2025, and plenty of sites still advertise it. What to fix first, the pages homeowners search for now, and how to compete with the lead sellers.
Oct 31, 2026 · 3 min read
A seasonal marketing calendar for home services: publish before the rush
A seasonal marketing calendar for home services: what roofers, HVAC, lawn and pool companies should publish each month so pages rank before the busy season.
Oct 25, 2026 · 4 min read
Moving company SEO: local moves, long-distance routes and the trust problem
Moving is a trade where customers expect to be scammed, so trust does as much work as rankings. How we'd set up a mover's site: local town pages, long-distance routes that aren't doorway pages, the federal ad rule most sites miss, estimate pages and timing for the summer rush.
Oct 24, 2026 · 3 min read
Concrete driveway SEO for paving contractors
Concrete driveway SEO for paving contractors: a page per job, honest cost factors, job photos, town pages, schema, and tracking every quote request.
Oct 23, 2026 · 4 min read
Pest control SEO: rank for the pest, sell the plan
Pest control SEO built around how people search: a page per pest, a recurring plans page, seasonal timing, town pages, reviews within the rules and tracking.
Oct 21, 2026 · 4 min read
House cleaning SEO: how cleaning companies get booked from Google
People search for the kind of clean they need: deep cleaning, move-out cleaning, biweekly service. How a cleaning company's site should be built around those searches, why a prices page matters, the Business Profile settings, and how to turn one-time cleans into recurring customers.
Oct 18, 2026 · 3 min read
Before and after photos SEO: why your project gallery ranks for nothing
Before and after photos SEO for contractors: why a text-free gallery ranks for nothing, and how to put each pair on the service and town pages that sell.
Oct 17, 2026 · 3 min read
Lawn care SEO: how to rank in your town before spring
Lawn care searches jump in spring, and pages take months to rank. What lawn care companies should build over the winter so Google sends calls by March.
Sep 26, 2026 · 3 min read
SEO for pool deck repair and resurfacing companies
How pool deck repair and resurfacing companies can rank on Google: a page for each service, before-and-after proof, the right map category and timing.
Sep 24, 2026 · 3 min read
HVAC SEO: get your pages live before the season turns
HVAC SEO runs on two seasons. Which service pages to build, when to publish them, a maintenance plan page, HVACBusiness schema and how to track the calls.
Aug 12, 2026 · 4 min read
Plumbing SEO: how to get the 2 a.m. emergency call
Plumbing SEO for emergency calls: Business Profile settings, a service page per job, town pages, Plumber schema and the call tracking that proves it works.
Aug 4, 2026 · 4 min read
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