SEO agency for home service businesses

SEO that gets home service businesses more calls from Google.

Koinophobe is an SEO agency for roofers, pool, lawn and other home service companies. We fix what’s holding your site back, build the pages that rank in the towns you serve, and track every call so you can see exactly what Google sends you.

Free, 20 minutes · same-day replies

  • Prices on the site, from $600 a month
  • 100% money-back guarantee
  • 30+ sites built and ranked
Board game and hobby retail website
Over The Table Top
Roofing contractor website
Roofing contractor
Window tint and detailing website
Tint Lordz Auto Spa

Roofing contractor

47.9 → 14.9

#48 → #15

Average Google position, year on year

Pain clinic, clicks per month

4 to 104 a month, from its own Search Console

3,077

clicks from Google

spam traffic stripped out

2,096

keywords on page one

position 10 or better

624

keywords in the top 3

across five sites

1,031,312

search impressions

Apr 2025 to Aug 2026

Five client sites with their Search Console data open, Apr 2025 to Aug 2026. Every number is on the work page.

Who it’s for

Local SEO for roofers, remodelers and other trades

If your customers search “near me”, look at the map and call the first company that looks right, your website and Business Profile are doing the selling. We make sure they do it well.

What we do

Three SEO services, done properly, in your accounts

Most SEO is hard to see. Ours shows up as pages you can open, rankings you can check and calls you can count.

Fix what's holding the site back

Indexing problems, slow pages, broken forms, missing schema, messy redirects. The technical work most agencies skip.

  • Speed and Core Web Vitals
  • Schema for your trade
  • Indexing and site structure
How we approach speed

Get found in every town you serve

A real page for each service and each town you want work in, a Google Business Profile that's set up right, and reviews within the rules.

  • Service and town pages
  • Google Business Profile
  • Titles that earn the click
How town pages work

Count every call and form

Calls, forms and bookings tracked in GA4 and Tag Manager, form delivery tested every month, and one plain report you can read in five minutes.

  • Call and form tracking
  • Monthly form checks
  • A one-page monthly report
How call tracking works

How it works

How it works, from a free SEO call to a monthly report

  1. They search Google
  2. They land on your site
  3. Your phone rings
  4. It shows in your report
  1. 01

    Free 20-minute call

    We look at your site and Business Profile first, then tell you the two or three things we'd fix.

  2. 02

    A fixed price

    Straight from the pricing page. Three-month minimum on monthly plans, then month to month.

  3. 03

    The work, in your accounts

    Fixes, pages, profile and tracking. You own every account and keep everything if you leave.

  4. 04

    A report you can read

    Calls, forms, clicks and what's next, on one page every month.

Pricing

SEO pricing: every price is on the site

No long contracts, and you own everything we build. Start with an audit, fix it once, or hand it over every month.

Paid audit

Site Audit

$750one-time

  • Written audit, ranked by what affects calls
  • Check that your calls and forms are being counted
  • Google Business Profile review
  • 30-minute recorded walkthrough
See what’s included
Fix it once

Setup Sprint

$1,800one-time, 3 to 4 weeks

  • Everything in the audit, then the fixes
  • Call and form tracking wired into GA4
  • Google Business Profile cleaned up
  • Speed, schema and technical fixes
See what’s included
More callsMost clients

Growth

$1,500/month

  • Everything in Care
  • 2 new service or city pages a month
  • Google Business Profile posts and upkeep
  • On-page and internal linking work
See what’s included

Want to show up when customers ask ChatGPT? There’s a plan for Google and AI search, $1,000 a month.

AI search optimization

100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.

Compare

Koinophobe vs an SEO agency, a freelancer or doing it yourself

What you get for the money, side by side.

Typical SEO agencyFreelancerDoing it yourself
PriceOn the site, from $600 a monthA quote after a sales callVaries by personYour time
ContractThree-month minimum, then month to monthOften 6 to 12 monthsVariesNone
Who owns the accountsYou, and you keep everything if you leaveOften the agencyDepends who set them upYou
Call and form trackingGA4 and Tag Manager, forms tested monthlySometimes, often extraRarely includedIf you set it up
ReportingOne page a month: calls, forms, clicksLong dashboardsVariesWhatever you check
Guarantee100% of your first payment back within 30 daysRareRareNone

The agency and freelancer columns describe what’s common, not any one company.

In their words

What SEO clients say about working with us

“[Koinophobe] did a wonderful job. Everything went smoothly, communication was fluent, on time and as expected. I highly recommend working with [Koinophobe].”
Mehdi D.Iteration XVerified on Upwork
“[Koinophobe] handles the build and technical side for my agency's clients... Fast, reliable, and [they keep] the quality tight across a lot of sites. We've come a long way working together.”
Brian ReidFounder, Palm Bay Marketing SEODirect client
“Best to work with, will hire all the time. Straight forward, doesn't waste time. If he can't do something he'll tell you.”
Johnny UrenaFree estimate page buildVerified on Upwork
“This was not an easy job. It required a lot of research and hard work, and I really appreciate the end result. He was good in communication and skilled.”
Elmer BlackburnSEO content projectVerified on Upwork
“Good guy to work with. Attention to detail.”
Tint Lordz Auto SpaWebsite rebuildVerified on Upwork

Questions

SEO questions owners ask first

What does Koinophobe do?

Koinophobe is an SEO agency for home service businesses. We fix what stops a site from ranking, set up tracking so you can see the calls and forms Google sends, and build the town and service pages that bring in local searches.

What kinds of businesses do you work with?

Mostly home service companies: roofers, pool deck, lawn and hurricane shutter businesses.

How much does it cost?

Every price is on the pricing page, and your first payment on any plan is covered by a 100% money-back guarantee for 30 days. The Site Audit is $750, the Setup Sprint is a one-time $1,800, and monthly plans start at $600.

How long does SEO take to work?

Tracking starts counting calls and forms as soon as it's set up. New pages usually take weeks to months to rank, which is why monthly plans have a three-month minimum.

Taking new clients

Book a free SEO call. We’ll tell you what we’d fix first.

Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.

Free, 20 minutes · same-day replies

100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.

What happens on the call

  • We look at your site and your Google Business Profile before we talk.
  • You get the two or three things we'd fix first, and what they'd cost.
  • If nothing is worth paying for, we'll tell you that on the call.