614 keywords on page one for a game shop in Charles County, MD
Over The Table Top is one independent board game and card shop in Charles County, Maryland. Here's what 17 months of Search Console data says worked, what didn't, and what we'd do next.
Over The Table Top is an independent board game and trading card shop in Charles County, Maryland. One location. It competes for the same searches as big-box stores, Amazon, and Google's own local pack.
Daniel, the owner, has been a direct client of ours for a while. His review on this site says we've been "on top of things, not only what I asked, but also outside the scope." Here's what that looked like in his Search Console, April 2025 to August 2026.
The numbers
| Measure | Result |
|---|---|
| Keywords on page one | 614 |
| Keywords in the top 3 | 149, out of the 1,000 rows Search Console exports |
| Monthly impressions | 412 to 993 |
| Average position | 24.2 to 19.7 |
| Clicks, 17 months | 353 |
The searches that matter for a shop like this are the ones that end with someone walking in. board game stores near me sits at 9.1. local game stores near me at 7.3. pokemon cards near me at 9.0, which is the one that brings a parent and a kid in on a Saturday.
398 different "near me" searches now show the shop. When the data starts, it was a handful.
What the work was
Nothing exotic. Product schema on the inventory, so Google can read what's in stock. Category pages with real titles. Cleanup on pages nobody had looked at in a while. One of those was the custom woodwork page, which was nearly deleted. It now pulls its own traffic.
What didn't move
Clicks held roughly flat while impressions more than doubled. The shop shows up far more often than it did, but the share of people clicking hasn't caught up. The rankings are there. The titles and descriptions on the category pages need to earn the click, and the Google Business Profile needs a real push so the shop wins the map instead of sitting under it.
If you run a shop in Charles County
A few things from this account that apply to most small shops between Waldorf, La Plata and Indian Head:
- People search by town as well as "near me". Put the town you're in on your homepage title and your Business Profile, and mention the towns you pull customers from in plain sentences.
- Your inventory is content. If you sell things people search by name, product schema is the cheapest visibility you'll get.
- Check the pages you want to delete. Look at their Search Console numbers first. The woodwork page almost went.
- Impressions without clicks is a title problem. Before you write more, rewrite the titles you have.
The short version
One store, one county, 614 keywords on page one, and the next lever is getting more of those searches to click. If your shop is in the same spot, the intro call is free and we'll look at your Search Console before we talk.
The Koinophobe team
Frequently asked questions
How many keywords does Over The Table Top rank for on page one?
614 keywords on page one in Search Console data from April 2025 to August 2026, with 149 in the top three out of the 1,000 rows Search Console exports. 398 different near me searches now show the shop.
What SEO work helped a small game shop rank locally?
Product schema on the inventory so Google can read what's in stock, category pages with real titles, and cleanup on pages nobody had looked at in a while. A custom woodwork page that was nearly deleted now pulls its own traffic.
Why are my impressions going up but clicks staying flat?
For this shop, clicks held roughly flat while impressions more than doubled. Impressions without clicks is a title problem, so rewrite the titles and descriptions you have before you write more.
