Book a free call
Book a free call

Notes

SEO notes for home service businesses, page 7

Older notes on local SEO, technical SEO, AI search and call tracking for home service businesses.

More SEO notes

A stressed man in glasses holding his head while looking at his laptop
Call tracking

Contact form not working? An email setting and a speed plugin broke two client forms

Contact form not working on your WordPress site? Two causes we found on client sites, how each was fixed, and the monthly test that catches the next one.

Aug 15, 2026 · 3 min read

A white outdoor air conditioning unit sitting beside a brick wall outside a building
By trade

HVAC SEO: get your pages live before the season turns

HVAC SEO runs on two seasons. Which service pages to build, when to publish them, a maintenance plan page, HVACBusiness schema and how to track the calls.

Aug 12, 2026 · 4 min read

A smartphone screen showing an active phone call interface with round buttons
Call tracking

How to track phone clicks with Google Tag Manager and GA4

How to track phone clicks with Google Tag Manager and GA4, step by step, from the tel: link to the key event, plus which calls it will never see.

Aug 8, 2026 · 4 min read

A plumber kneeling in a bathroom, repairing the pipes and fittings under a fixture
By trade

Plumbing SEO: how to get the 2 a.m. emergency call

Plumbing SEO for emergency calls: Business Profile settings, a service page per job, town pages, Plumber schema and the call tracking that proves it works.

Aug 4, 2026 · 4 min read

A man at his desk looking over printed documents while working on a laptop
Call tracking

Rankings without tracking are a vanity metric

A page-one ranking feels great. But if you cannot tie it to a call or a form, you are guessing. Here is how we close that gap.

Jun 1, 2026 · 3 min read

A man talking on his mobile phone while working on a laptop at an office desk
Call tracking

The three conversion events every local business should track

You do not need a complicated analytics setup. You need three events wired up correctly. These are the ones that count.

May 15, 2026 · 3 min read

A massage therapist working on the back of a woman lying on a treatment table
Strategy

How a clinic went from 158 to 501 clicks in six months

A short walk through a real result: what was broken, what we changed, and how the numbers moved.

Apr 20, 2026 · 3 min read

Taking new clients

Book a free SEO call. We’ll tell you what we’d fix first.

Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.

Book a free callEmail us

Free, 20 minutes · same-day replies

100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.

What happens on the call

  • We look at your site and your Google Business Profile before we talk.
  • You get the two or three things we'd fix first, and what they'd cost.
  • If nothing is worth paying for, we'll tell you that on the call.
michael@koinophobe.comLinkedInX