Notes
SEO notes for home service businesses, page 5
Older notes on local SEO, technical SEO, AI search and call tracking for home service businesses.
More SEO notes
Schema markup for AI search: what our data shows and what Google says
Does structured data help you get cited by ChatGPT or AI Overviews? Having schema at all made no measurable difference in our study. One type did line up with citations. Which schema we'd add, and why.
Sep 22, 2026 · 3 min read
The storm damage pages every roofing website needs
After a storm, homeowners search questions before they search roofers. The storm damage pages to build now, so they rank before next hurricane season.
Sep 22, 2026 · 3 min read
Does llms.txt help SEO or AI search? What the evidence says
llms.txt is a proposed file that lists your important pages for AI models. Google has said no AI system currently uses it. When it's worth adding anyway, and what to do instead if you want to be cited.
Sep 21, 2026 · 3 min read
Perplexity SEO: how to get your site cited by Perplexity
Perplexity shows its sources more prominently than any other assistant, and it cites fewer of them per answer. What we measured about how it picks sources, and the steps that make your pages eligible.
Sep 20, 2026 · 3 min read
Google AI Mode SEO: how query fan-out changes which pages get found
AI Mode answers one question by running many searches you never see. That changes which of your pages can win. What Google has said about it, and how we'd structure a site for it.
Sep 19, 2026 · 3 min read
How much should a roofing company pay for SEO in 2026?
What roofing SEO costs in 2026, from survey data on 439 providers, what each price level buys, and the red flags that mean you're paying for nothing.
Sep 19, 2026 · 3 min read
How to appear in Google AI Overviews: what Google says and what we measured
Google says there are no special requirements to appear in AI Overviews. Our data says the sources it picks are rarely the pages ranking underneath it. Both are true, and here's what that means for your site.
Sep 18, 2026 · 4 min read
GEO vs SEO vs AEO: what's different, and what a business owner should pay for
SEO, AEO, GEO, LLM SEO, AI SEO: five names, one customer asking a question. Where they overlap, where they differ, and how to tell whether you're buying something new or something renamed.
Sep 17, 2026 · 3 min read
Getting more Google reviews as a roofer, within the rules
Reviews decide a lot of who wins the map. How roofers can ask for Google reviews at the right moment, and what Google and the FTC now prohibit.
Sep 17, 2026 · 3 min read
Generative engine optimization (GEO): what it is and what holds up
GEO is the name for getting your business into answers from ChatGPT, Claude, Perplexity and Google's AI Overviews. What the term means, which GEO advice our own measurements support, and which they don't.
Sep 16, 2026 · 3 min read
AI search for local businesses: what our citation study suggests
AI search for local businesses: what our study of ChatGPT, AI Overviews and other assistants found, its limits, and the plain steps worth taking for your site.
Sep 15, 2026 · 4 min read
Why your contractor website isn't showing up on Google
Search your company and your site isn't there? Work through these checks in order, from the WordPress setting that hides you to pages Google never indexed.
Sep 14, 2026 · 3 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.