Notes
SEO notes for home service businesses, page 6
Older notes on local SEO, technical SEO, AI search and call tracking for home service businesses.
More SEO notes
What separates an AI cited page from a page that merely ranked
Very often, we have been told of a plethora of actions that, if performed should get your pages seen by AI assistants, we ran some measurements to find out what actually moves the needle.
Sep 12, 2026 · 22 min read
Call tracking for contractors: which calls came from Google?
Most contractors can't say how many calls came from Google last month. Here's how to track website calls, Business Profile calls and forms without a big tool.
Sep 11, 2026 · 3 min read
How to build service area pages for a roofing company
One page per town works for roofers, if each page is real. What to put on a roofing service area page, how many to build, and where Google draws the line.
Sep 9, 2026 · 3 min read
Hurricane shutter SEO: your next customers may be one county over
Hurricane shutter SEO data from one Florida company: 38% of its visibility came from outside its home county. What that means for town pages and timing.
Sep 8, 2026 · 4 min read
Google Business Profile setup for roofing companies
How to set up a Google Business Profile for a roofing company: category, service areas, address rules, phone tracking and photos, so the map sends you calls.
Sep 5, 2026 · 3 min read
Ranking but no clicks? Fix the title tag, then the page
Ranking but no clicks? 307 search terms in Google's top ten got zero clicks across three sites. How to find yours in Search Console and fix title and page.
Sep 3, 2026 · 3 min read
What 1,250 'near me' searches taught us about local SEO
We pulled every 'near me' search from five client sites. 1,250 queries, 780 on page one, 191 in the top three. Here is what the ones that rank have in common.
Sep 2, 2026 · 3 min read
NAP consistency for contractors: one name, address and phone everywhere
NAP consistency for contractors: where your name, address and phone number need to match, how mismatches creep in, and how to find and fix them.
Aug 31, 2026 · 4 min read
How to optimize images for website speed on a contractor site
How to optimize images for website speed on a contractor site: resize, convert to WebP, compress, name and size them properly, and lazy load the right ones.
Aug 29, 2026 · 4 min read
Roofing contractor schema: what to add and where it goes
Roofing contractor schema, page by page: what to mark up on your home page, service pages and articles, what it won't do for you, and how to test it.
Aug 26, 2026 · 4 min read
Shared leads vs SEO: what a contractor gets from each
Shared leads vs SEO for contractors: how lead services split one homeowner among several bidders, what your own site brings, and how to compare the two.
Aug 22, 2026 · 4 min read
How to do a website redesign without losing SEO rankings
A website redesign without losing SEO comes down to redirects, keeping the pages that rank, and watching Search Console after launch. Here is our checklist.
Aug 19, 2026 · 4 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.