Notes
SEO notes for home service businesses, page 4
Older notes on local SEO, technical SEO, AI search and call tracking for home service businesses.
More SEO notes
Is SEO dead because of AI? What our data says
AI assistants mostly name companies that already rank on Google, they need crawlable pages to cite, and Google still sends the clicks. What changed, what didn't, and where a business owner should put the money.
Oct 2, 2026 · 3 min read
Google Search Console for contractors: setup and the reports worth reading
Google Search Console for contractors: how to set it up, the five reports worth checking, and what steady growth looks like, using a clinic's monthly clicks.
Oct 1, 2026 · 4 min read
614 keywords on page one for a game shop in Charles County, MD
Over The Table Top is one independent board game and card shop in Charles County, Maryland. Here's what 17 months of Search Console data says worked, what didn't, and what we'd do next.
Sep 30, 2026 · 2 min read
AI Overviews and your traffic drop: how to tell, and what to do
Impressions up, clicks down, rankings fine? That's often an AI Overview answering the question on the results page. How to confirm it in Search Console, which pages are exposed, and how to shift effort to searches that still send customers.
Sep 29, 2026 · 3 min read
Bing's AI Performance report: how to see when Copilot cites your site
Bing Webmaster Tools now shows how often Microsoft Copilot cites your pages, which pages, and the searches behind them. It's the first first-party AI citation data any platform has given site owners. How to set it up and read it.
Sep 28, 2026 · 3 min read
What is a koinophobe?
A koinophobe is someone afraid of living an ordinary life. The word comes from koinophobia, coined by John Koenig in The Dictionary of Obscure Sorrows. It's also the name of our SEO agency, and here's why.
Sep 27, 2026 · 3 min read
Lawn care SEO: how to rank in your town before spring
Lawn care searches jump in spring, and pages take months to rank. What lawn care companies should build over the winter so Google sends calls by March.
Sep 26, 2026 · 3 min read
How to track ChatGPT traffic in GA4 (and Perplexity, Claude and Copilot)
ChatGPT tags its links with utm_source=chatgpt.com, and other assistants show up as referrers. A ten-minute GA4 setup that separates AI assistant visits from everything else, with the regex we use.
Sep 26, 2026 · 3 min read
Brand mentions and AI search: how assistants decide which companies to name
AI assistants named the same companies Google ranks far more often than they cited the same pages. That makes being recognized across the web a bigger part of AI visibility than any single page. How to build it.
Sep 25, 2026 · 3 min read
SEO for pool deck repair and resurfacing companies
How pool deck repair and resurfacing companies can rank on Google: a page for each service, before-and-after proof, the right map category and timing.
Sep 24, 2026 · 3 min read
Reddit and AI search: why forums get cited, and what a business should do about it
Google's AI Overviews cited forums and social sites four times as often as ChatGPT did in our study. What that means for how your business gets talked about, and the ways to show up that won't get you banned.
Sep 24, 2026 · 3 min read
How to write content that AI assistants cite
The pages ChatGPT, Claude, Perplexity and AI Overviews cited in our study had a shape: article-like, direct, specific and longer than what ranked. A page template any business can use, built from those measurements.
Sep 23, 2026 · 3 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.