Notes
SEO notes for home service businesses, page 2
Older notes on local SEO, technical SEO, AI search and call tracking for home service businesses.
More SEO notes
How to report fake Google Business listings, and when not to bother
Fake listings and keyword-stuffed business names push real companies down the map pack. How to tell a fake from a competitor you just don't like, which of Google's three reporting routes to use, what evidence to gather, and what to expect afterwards.
Oct 21, 2026 · 3 min read
Duplicate, Google chose different canonical than user: what to do
You told Google which URL to index and it picked a different one. How to see Google's choice, the reasons it overrides a canonical tag, when Google is right, and how to line up redirects, canonicals, sitemaps and internal links so it agrees with you.
Oct 19, 2026 · 3 min read
House cleaning SEO: how cleaning companies get booked from Google
People search for the kind of clean they need: deep cleaning, move-out cleaning, biweekly service. How a cleaning company's site should be built around those searches, why a prices page matters, the Business Profile settings, and how to turn one-time cleans into recurring customers.
Oct 18, 2026 · 3 min read
Before and after photos SEO: why your project gallery ranks for nothing
Before and after photos SEO for contractors: why a text-free gallery ranks for nothing, and how to put each pair on the service and town pages that sell.
Oct 17, 2026 · 3 min read
Google Business Profile categories: how to pick the primary and the rest
The primary category on your Google Business Profile does more for your map rankings than almost any other setting, and most owners pick it once and forget it. How to choose it, which additional categories to add, and how to check what competitors use.
Oct 16, 2026 · 3 min read
Discovered, currently not indexed: why Google hasn't crawled your pages yet
Google found these URLs and put off crawling them. What the status means in Google's words, why new and template-heavy sites see so much of it, and the order we'd fix things in: server speed, wasted URLs, internal links, then requests.
Oct 15, 2026 · 3 min read
How we build a flat roof repair page from job photos
How to build a flat roof repair page from your own job photos: compressing, naming and converting images, what goes on the page, alt text and links.
Oct 15, 2026 · 3 min read
Roofing keywords worth building a page for
Which roofing keywords deserve their own page, how to find the ones your site already shows for in Search Console, and four searches from a real roofing case.
Oct 13, 2026 · 4 min read
Service area businesses on Google: hiding your address, setting areas, and still ranking
If you go to your customers, Google treats you as a service area business. When to hide your address, how to set service areas, why they don't decide where you rank, and what to do about the towns farther out.
Oct 13, 2026 · 3 min read
Crawled, currently not indexed: what it means and how to fix it
Google visited these pages and decided not to keep them. How to sort the URLs in this Search Console status into the ones that matter and the ones that don't, the usual reasons, and what to change before asking Google to look again.
Oct 12, 2026 · 4 min read
Local Services Ads vs SEO for roofers: how they stack up on the page
Local Services Ads vs SEO for roofers: where each shows on Google, how you pay, when LSA makes sense, why SEO compounds, and how to track both side by side.
Oct 11, 2026 · 3 min read
What is technical SEO? A plain-English guide for business owners
Technical SEO is the part of SEO that decides whether Google can find, read and index your pages at all. What it covers, in plain English, the checks you can run yourself in an afternoon, and when it's worth paying someone.
Oct 10, 2026 · 3 min read
Book a free SEO call. We’ll tell you what we’d fix first.
Book a free 20-minute call, or email us if you’d rather write. Every price is on the pricing page, so there are no surprises when we talk.
Free, 20 minutes · same-day replies
100% money-back guarantee. Not happy within 30 days of your first payment? You get all of it back. The terms.
What happens on the call
- We look at your site and your Google Business Profile before we talk.
- You get the two or three things we'd fix first, and what they'd cost.
- If nothing is worth paying for, we'll tell you that on the call.